The cricket icon is a co-owner of the Chennai franchise, one of the new teams added to the sport league
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
Hindi language dailies are the highest selling, at 22 million copies a day, followed by English at 8.55 million, Malayalam (4.55 million) and Marathi (4.33 million).
The storage of water in the six major reservoirs in the state was just 6.2 per cent of capacity as of April 27, 2017, reports T E Narasimhan and Gireesh Babu.
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
In the coming days, Baahubali: The Conclusion is set to break even more records.
As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
Some decades ago, nearly 90 per cent of Nattukottai Chettiars were entrepreneurs; this has dropped to 15 per cent. The community plans to reverse the numbers through know-how, family support, funding and networking.
Kerala, Andhra, Tamil Nadu and Kerala are facing a severe drought this year, affecting livelihoods as well as lives.
Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.
IPL team Gujarat Lions has created a digital platform for fans to interact with each other and the team.
Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
The Pro Kabaddi League will now have 12 teams, over 130 matches and 13 weeks of competition.
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms like Voot and Hotstar.
Companies need to provide 90-95 per cent of what Europe, US, Japan, Korea may give and for that, you have to spend this kind of money: Pawan Goenka.
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